The 2025 Annual Report, your chance to tell, prove, and engage!

The annual and sustainability report is more than a report, it’s a strategic platform to show the company’s path forward. With the new requirements for 2025, complexity increases, but so do the opportunities. With clear planning, the report can become a powerful tool to build credibility and engagement among stakeholders.

Here are our top tips:
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– Tell a story that stands up. Highlight a clear equity story, let the strategy be the through-line, and combine narrative with facts.

– Use the Stop-the-Clock period. Use it to weave sustainability work into the business strategy so you’re better prepared when the requirements take effect.

– Secure a solid process. Kickoff meetings create alignment, clear roles, and accountability. When everyone knows what’s expected, even those with smaller responsibilities, the work becomes both efficient and high quality.

– Distribute smartly. Tailor for digital formats, layer in storytelling and visuals, and choose the right tools for your needs.

A clear structure, early planning, and involvement from the start create both control and room for creativity, resulting in a report that truly makes a difference.

Want to know more about how we can help? Get in touch with Gisela Baecklund, gisela@safircommunication.se.

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