Six Practical Tips for Stronger Retail Investor Communication

Safir Communication’s CEO, Helene Westholm, attended a breakfast seminar at Nordic Growth Market last week. The seminar focused on one of the capital market’s most important audiences: retail investors. This group of private shareholders plays a key role in market liquidity and trading activity.

Six practical tips for stronger retail investor communication:

Adapt your language‍

Explain your equity story in a clear and accessible way, and build a relevant FAQ.

Communicate regularly and consistently‍

Transparency matters even when performance is under pressure.

Treat your IR website as your single source of truth‍

Make sure it is clear, easy to navigate and fully mobile-friendly.

Use multimedia‍

Short video clips and strong visuals help deliver key messages quickly.

Be where retail investors are‍

In your own channels and through retail-focused platforms and services.

Stay responsive‍

Reply to emails, promote calls and presentations, and make use of feedback.

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